Guiding Principles

SANOISM
•Sano translates in the romance languages to “healthy, sound, clean and simple.” We believe this is the best way to approach marketing and innovation. The word “sano” encompasses not only our business philosophy, but also the way we try to live our daily lives.

CODE OF CONDUCT
•Sano Agency follows a concise and evolving set of guidelines that outline
the “what” and “how” of our services and activities on your behalf
•As brand managers, we value your trust and recognize our responsibilities
•All Sano Agency staff and contractors sign an agreement to
follow the Code of Conduct and recommend improvements

OCCAM’S RAZOR
•entia non sunt multiplicanda praeter necessitatem
•entities must not be multiplied beyond necessity
•or, simpler is better

1,000 TRUE FANS
•From Kevin Kelly comes a formula for growing your brand out of the long
tail and into the the realm of sustainable profitability online

Chart by Kevin Kelly.